Latest from New Society Publishers

Farm with Profit, Purpose, and Quality of Life

Get the practical strategic business planning book and 3 automated financial workbooks to improve your farm's profitability. Move past guesswork and build a resilient agricultural business.

Purchase from multiple retailers

Watch the Introduction

Meet the Authors Behind the Book

Julia Shanks and Dan Brisebois share why they wrote The Profitable Farmer — and how strategic business planning helps growers build farms that are profitable, purposeful, and sustainable for the long haul.

What's in the book

01

Five-Year Strategic Blueprint

A framework for mapping a multi-year farm vision that protects quality of life

  • Five-year planning horizon
  • Revenue and profit targets by year
  • Workload and time-off planned into the calendar
  • Integrated sales, production, and labor plans
02

Year 1 Action Plan

Align four core pillars for daily operations, all focused on your long-term vision

  • Grounded Financials
  • Strategic Sales
  • Balanced Team
  • Effective Production
03

End-of-Season Review and Analysis

Evaluate the season against your plan, and improve for next year

  • Actuals vs. budget review
  • Refine crop plan
  • Adjust market prices and sales channels
  • Downloadable worksheet templates
Meet the authors

Author Expertise

Julia Shanks and Dan Brisebois

Dan Brisebois

Co-owner of Tourne-Sol Co-operative Farm in Quebec with over twenty years of experience running a 500-member CSA and organic seed business. He created the Farmer Spreadsheet Academy and co-authored Crop Planning for Organic Vegetable Growers.

Praise for The Profitable Farmer

AVAILABLE WITH Every Purchase

Free Bonus Materials

Every copy of The Profitable Farmer includes three in-depth cost of production case studies.

Seed Crop

A full cost of production breakdown for a seed crop, from field planning through cleaning and packing.

Vegetable Crop

Track real costs on a vegetable crop and see exactly where the margin comes from.

Cut Flower

Understand the true cost of growing and selling cut flowers, bunch by bunch.

The Profitable Farmer book cover

Next season starts with better planning.